{"id":1755,"date":"2019-08-23T15:14:48","date_gmt":"2019-08-23T13:14:48","guid":{"rendered":"https:\/\/87adsf68asd7f6.tatooine.link\/?p=1755"},"modified":"2025-03-24T13:35:35","modified_gmt":"2025-03-24T12:35:35","slug":"data-protection-in-marketing","status":"publish","type":"post","link":"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/data-protection-in-marketing","title":{"rendered":"Data protection in marketing"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-81f28b-f109afdc447e5fe7a45827ad5ab28f68\">\n.flex_column.av-81f28b-f109afdc447e5fe7a45827ad5ab28f68{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-81f28b-f109afdc447e5fe7a45827ad5ab28f68 av_one_full  avia-builder-el-0  el_before_av_heading  avia-builder-el-first  first flex_column_div av-zero-column-padding'     ><p><section  class='av_textblock_section av-kr4oh1bi-0c567d5c00784e00be3347a1760c4dd1'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\">Data Protection Academy<\/a> \u00bb <a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\">Data Protection Wiki<\/a> \u00bb <strong>Data protection in marketing<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcbpc5vm-17d391de2984d47005838c00b13969a1\">\n.avia-image-container.av-kcbpc5vm-17d391de2984d47005838c00b13969a1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kcbpc5vm-17d391de2984d47005838c00b13969a1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kcbpc5vm-17d391de2984d47005838c00b13969a1 av-styling- avia-align-left  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14065 avia-img-lazy-loading-not-14065 avia_image' src=\"https:\/\/media.robin-data.io\/2022\/05\/23150325\/Marketing.jpg\" alt='A man from the marketing industry implements his data protection with Robin Data software' title=''  height=\"343\" width=\"685\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/media.robin-data.io\/2022\/05\/23150325\/Marketing.jpg 685w, https:\/\/media.robin-data.io\/2022\/05\/23150325\/Marketing-300x150.jpg 300w, https:\/\/media.robin-data.io\/2022\/05\/23150325\/Marketing-18x9.jpg 18w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-5n8zuj-dcb8bb7a1d6ebf0f2c5cce7f538077dd'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"color: #303440;\">Data protection in marketing<\/span><\/h1>\n<p>The entry into force of the <a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/general-data-protection-regulation-eu-gdpr\">GDPR<\/a> also affects the marketing sector. Marketing lives on data and is becoming more and more personalized, and personal data is also increasingly being processed. The trend towards online marketing is shifting more and more, just think of marketing measures such as email marketing, the evaluation of website data via Google Analytics, the use of the Facebook Pixel or retargeting. In addition, there are new court rulings that directly affect marketing activities, we give an overview of data protection measures for the most important marketing areas.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-362wkr-6242786eb25d71e378c0f3a8376d5511\">\n#top .av-special-heading.av-362wkr-6242786eb25d71e378c0f3a8376d5511{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-362wkr-6242786eb25d71e378c0f3a8376d5511 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-362wkr-6242786eb25d71e378c0f3a8376d5511 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-362wkr-6242786eb25d71e378c0f3a8376d5511 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_after_av_one_full  el_before_av_hr'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Most important information about data protection in marketing<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-eb3f32c0008bb0ef46b2ec5ca7bda5fa\">\n#top .hr.hr-invisible.av-kdu4eeyn-eb3f32c0008bb0ef46b2ec5ca7bda5fa{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-eb3f32c0008bb0ef46b2ec5ca7bda5fa hr-invisible  avia-builder-el-5  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kiipug5e-6ec9e3281d457feb855cf864dafa4398'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li style=\"font-size: 20px;\">With the entry into force of the GDPR in 2018 and court rulings on cookies, for example, it is important to observe and implement innovations in the area of online marketing.<\/li>\n<li style=\"font-size: 20px;\">The following also applies to marketing: the processing of personal data in e-mail communication, for example, must be designed in accordance with the GDPR and corresponding measures must be documented.<\/li>\n<li style=\"font-size: 20px;\">The description of these measures must be stored in the register of processing activities, we show you a possibility how you can implement this.<\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-25-db9bcb0a3480c4855cf751f70115101f\">\n#top .hr.hr-invisible.av-kdu4eeyn-25-db9bcb0a3480c4855cf751f70115101f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-25-db9bcb0a3480c4855cf751f70115101f hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_one_full'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-lw9umk-33703d3362028b1aa2ff3515470fd277 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lw9umk-33703d3362028b1aa2ff3515470fd277\">\n.flex_column.av-lw9umk-33703d3362028b1aa2ff3515470fd277{\nborder-radius:0px 0px 0px 0px;\npadding:25px 25px 25px 25px;\nbackground-color:#f7f7f7;\n}\n<\/style>\n<div  id=\"uebersicht\"  class='flex_column av-lw9umk-33703d3362028b1aa2ff3515470fd277 av_one_full  avia-builder-el-8  el_after_av_hr  el_before_av_one_full  first flex_column_table_cell av-equal-height-column av-align-top'     ><section  class='av_textblock_section av-kiipug5e-24-29000e7c734ab1a2696d087b00c8225e'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Content on the topic of data protection in marketing:<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiiw1urp-16cf23e2628477fb9f4e25978380c026\">\n#top .avia-icon-list-container.av-kiiw1urp-16cf23e2628477fb9f4e25978380c026 .iconlist_icon{\ncolor:#127db3;\nfont-size:20px;\n}\n#top .avia-icon-list-container.av-kiiw1urp-16cf23e2628477fb9f4e25978380c026 .iconlist_icon svg:first-child{\nstroke:#127db3;\nfill:#127db3;\nheight:20px;\nwidth:20px;\n}\n#top #wrap_all .avia-icon-list-container.av-kiiw1urp-16cf23e2628477fb9f4e25978380c026 .av_iconlist_title{\nfont-size:20px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kiiw1urp-16cf23e2628477fb9f4e25978380c026  avia-builder-el-10  el_after_av_textblock  el_before_av_hr'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kiiw1urp-16cf23e2628477fb9f4e25978380c026 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-1m936j-2e0be419309424816d516ae52b33a1f5 avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#newsletter&#039; title=&#039;Email Marketing and Newsletter&#039;&gt;Email Marketing and Newsletter&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#newsletter' title='Email Marketing and Newsletter'>Email Marketing and Newsletter<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-e0rz63-98f145248e985e57659f867e9cb8896e avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#cookies&#039; title=&#039;Privacy policy for cookies in marketing&#039;&gt;Privacy policy for cookies in marketing&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#cookies' title='Privacy policy for cookies in marketing'>Privacy policy for cookies in marketing<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-7jdvf-f9033d366eb75c5218160f281a8d7137 avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#podcast&#039; title=&#039;Podcast Episode #12: Privacy in marketing&#039;&gt;Podcast Episode #12: Privacy in marketing&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#podcast' title='Podcast Episode #12: Privacy in marketing'>Podcast Episode #12: Privacy in marketing<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-cqanyz-eb2f4c552f7b29ec70c5bfad13e1ca78 avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#checkliste&#039; title=&#039;Data protection in marketing checklist&#039;&gt;Data protection in marketing checklist&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#checkliste' title='Data protection in marketing checklist'>Data protection in marketing checklist<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-23-41aa9521fc7459de28184ff6eb63251c\">\n#top .hr.hr-invisible.av-kdu4eeyn-23-41aa9521fc7459de28184ff6eb63251c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-23-41aa9521fc7459de28184ff6eb63251c hr-invisible  avia-builder-el-11  el_after_av_iconlist  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk2op35i-d9c4cf61d9df8d3333a36ec7b0cc4b02\">\n.flex_column.av-kk2op35i-d9c4cf61d9df8d3333a36ec7b0cc4b02{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  id=\"newsletter\"  class='flex_column av-kk2op35i-d9c4cf61d9df8d3333a36ec7b0cc4b02 av_one_full  avia-builder-el-12  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-5n8zuj-26-d9cad7c361f04f10d50f620e14762add'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Email Marketing and Newsletter<\/h2>\n<p>Even in times of social media, email and newsletters are an important communication channel for companies. Customers and interested parties can be contacted regularly with product information via this channel, however, this requires <a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/personal-data\">individual-related data<\/a> like the email address are collected, almost every newsletter addresses the recipient with a personalized address, i.e. first and last name. The GDPR requires that proof is documented that this personal data is collected and processed in accordance with data protection.<\/p>\n<h3>What does legally compliant consent to email marketing look like?<\/h3>\n<p>Every marketing manager is familiar with the double opt-in process. This is how companies ensure that people have agreed to register for the newsletter. Interested parties enter their email address in the registration form of the newsletter, for example, and then receive a confirmation link by email. By clicking on this confirmation link, the interested party gives the company legally compliant consent to the communication.<\/p>\n<h3>What components make email communication GDPR compliant?<\/h3>\n<p>The e-mail communication, such as the newsletter, must contain an imprint and offer the subscriber the possibility to unsubscribe from the communication. This cancellation of the receipt of the e-mail communication must be offered in the same way as for the registration. In most cases, this means online unsubscription.<\/p>\n<h3>What should be considered when using e-mail addresses of existing customers?<\/h3>\n<p>The <a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/general-data-protection-regulation-eu-gdpr\">GDPR<\/a> allows e-mail addresses of existing customers to be used for self-promotion of products and services.  However, only if the company has informed the customer about the offer or when concluding the contract, i.e. the customer had the opportunity to object to the e-mail communication and has not done so. The legal basis for this is the legitimate interest Art. 6 (1) f of the DSGVO. In this case, no separate consent needs to be obtained from the customer.<\/p>\n<h3>How must contacts be handled that were stored before the GDPR came into force?<\/h3>\n<p>Communication with new customers always requires a new consent via the double opt-in procedure. Insofar as you contact contacts via the opt-in procedure, you may only do so if you can prove the point in time of their consent prior to the entry into force of the GDPR. If this is not possible, you must obtain renewed consent and may only contact these contacts again afterwards.<\/p>\n<h3>What should be considered when using email service providers?<\/h3>\n<p>The majority of companies use external service providers or software providers for newsletter distribution. In this case, a contract for commissioned data processing must be concluded with the provider. This contract belongs in the data protection documentation.<\/p>\n<h3>What are the information requirements according to the GDPR?<\/h3>\n<p>The consent about the legitimate interest must be completed by the so-called information obligations of the GDPR. These are explained in Art. 13 and 14 of the GDPR and are intended to inform the visitor about the collection and processing of data. Address the following points in particular in the privacy policy on your website:<\/p>\n<ul class=\"m-bulletpoint\">\n<li>Purpose of personal data processing<\/li>\n<li>Information about legitimate interest according to Art. 6 para. 1 of DSGVO<\/li>\n<li>Storage period of the collected data<\/li>\n<li>Possibility of revoking consent<\/li>\n<li>Processing of personal data via a service provider<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275\">\n#top .avia-icon-list-container.av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275 .iconlist_icon{\ncolor:#127db3;\nfont-size:15px;\n}\n#top .avia-icon-list-container.av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275 .iconlist_icon svg:first-child{\nstroke:#127db3;\nfill:#127db3;\nheight:15px;\nwidth:15px;\n}\n#top #wrap_all .avia-icon-list-container.av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275 .av_iconlist_title{\nfont-size:15px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-b5ewu3-a0f3fcf168736447fd3a61551af88224 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#uebersicht&#039; title=&#039;To the overview&#039;&gt;To the overview&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#uebersicht' title='To the overview'>To the overview<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8xgeaj-08041c999f4fe96d77a8938f851c97fb avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#checkliste&#039; title=&#039;To the checklist&#039;&gt;To the checklist&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#checkliste' title='To the checklist'>To the checklist<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2or6vf-8c81979175026b85ceca8315c763b92c\">\n.flex_column.av-2or6vf-8c81979175026b85ceca8315c763b92c{\npadding:35px 25px 30px 25px;\nbackground-color:#b3dff1;\n}\n<\/style>\n<div  class='flex_column av-2or6vf-8c81979175026b85ceca8315c763b92c av_one_full  avia-builder-el-15  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-ky1qwuk0-87eb286f6914057c71c728ad638eb08f'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 20px;\"><strong>External Data Protection Officer<\/strong><\/p>\n<p>You are welcome to contact us as <strong>external data protection officer (DPO) <\/strong>order. We also offer individual consulting services as well as audits and will be happy to provide you with a non-binding offer. You can find more information about our external data protection officers on our website.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ky1qy056-5474e219fcb2be500a88289be253a858-wrap avia-button-left  avia-builder-el-17  el_after_av_textblock  avia-builder-el-last'><a href='https:\/\/www.robin-data.io\/en\/data-protection-as-a-service'  class='avia-button av-ky1qy056-5474e219fcb2be500a88289be253a858 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Discover DSB services\"><span class='avia_iconbox_title' >Discover DSB services<\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk2pnkzt-4e86b2c79fade7f4fb16e15dff3b63f8\">\n.flex_column.av-kk2pnkzt-4e86b2c79fade7f4fb16e15dff3b63f8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  id=\"cookies\"  class='flex_column av-kk2pnkzt-4e86b2c79fade7f4fb16e15dff3b63f8 av_one_full  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-5n8zuj-18-ba851a41af35bdc6395a4c8d01787d58'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Privacy policy for cookies in marketing<\/h2>\n<p>Operators of websites should deal with the use of cookies in accordance with data protection regulations. In the cookie files, information is stored in profiles for advertising purposes. This can be information on the hardware or software used, the IP address, the user's movements on the net, his preferences, interests and even his shoe size. If the cookies contain information that identifies a website visitor as a \"unique user\", the GDPR applies to them.<\/p>\n<p>If data is used to identify someone as a target for advertising, but no identifying data is stored, this is pseudonymisation. Pseudonymous data may be personal, but pseudonymisation is a strong argument for allowing advertising. This is because the pseudonymous profile is less of a burden on the user's privacy.<\/p>\n<h3>What do you need to watch out for in marketing when using cookies?<\/h3>\n<p>If companies operate a website and use cookies on it, they must not only point out the use but also obtain consent for the use of cookies. For this purpose, there are numerous service providers that offer so-called \"consent managers\". When configuring a cookie or consent manager, cookies are divided into different categories. Consent does not necessarily have to be obtained for each category of cookies. Technically necessary cookies, which are, for example, essential for the operation of a website, can also be used without consent. Whereas cookies that are used for marketing or statistical purposes require the visitor's permission.<\/p>\n<h3>What must be observed when using technically necessary cookies?<\/h3>\n<p>Cookies are often necessary for basic website functions, for example to save the preferred language, page settings and the contents of a shopping cart in an online shop. Such technically necessary cookies, which do not allow a website visitor to be recognised, are not relevant for data protection. They do not require informed consent.<\/p>\n<p>For the use of cookies that identify the user, the website operator must obtain the consent of the site visitors, be able to invoke the fulfilment of a contract or claim a permit in accordance with Article 6 GDPR. Many operators use large cookie banners that cover almost the entire content of the website and only offer the option of accepting cookies with an ok button. The European Court of Justice will probably declare banners in this form inadmissible. Often one reads sentences like \"By using the website you agree to the use of cookies\". Such formulations do not meet the requirements of data protection authorities. A link to the privacy policy or the cookie policy, which contains all mandatory information and details of the cookies used, is mandatory.<\/p>\n<h3>What needs to be considered when using cookies that require consent?<\/h3>\n<p>In a position paper, the Conference of the Federal and State Data Protection Authorities (DSK) writes that consent must be given for the use of tracking mechanisms and the creation of user profiles. This is confirmed by the ECJ ruling of May 2020. Before using analysis tools such as Google Analytics or other trackers, informed consent must be obtained from the visitor. For secure implementation, website managers obtain this consent via a consent text that is displayed when the website is first visited.  The text must describe the data collected and its intended use as well as possible. The user must confirm the text with an active action and thereby give his consent.<\/p>\n<h3>What are the implications of the ECJ ruling of 28 May 2020 on cookie use ?<\/h3>\n<p>The handling of cookies is not clearly regulated in the GDPR and often caused confusion when it came to the concrete implementation on the website. In addition to the GDPR, the so-called \"Cookie Directive\" of the EU is regulated in Germany via Section 15 (3) of the German Telemedia Act (TMG). The Cookie Directive requires consent in order to be allowed to process cookies. With the ruling of the Federal Court of Justice (BGH), website operators can finally be guided by a binding statement on the use of cookies requiring consent.<\/p>\n<p>The consent for the storage of cookies by the user is only fulfilled if no pre-ticked boxes are used. This means that the user must perform an active action, actively click on a button such as \"Accept all cookies\" or actively tick the boxes individually, so that cookies may be used by the website operator.<\/p>\n<p>In addition, the site operator must inform the visitor sufficiently and point out the right to object. If cookies are used on a website, you as the site operator must inform about them in the privacy policy. The information must include the following:<\/p>\n<ul>\n<li>The legal basis for the use of cookies<\/li>\n<li>The purposes of processing<\/li>\n<li>The retention period<\/li>\n<li>The possibility to object<\/li>\n<li>The consequences of an opposition<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508\">\n#top .avia-icon-list-container.av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508 .iconlist_icon{\ncolor:#127db3;\nfont-size:15px;\n}\n#top .avia-icon-list-container.av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508 .iconlist_icon svg:first-child{\nstroke:#127db3;\nfill:#127db3;\nheight:15px;\nwidth:15px;\n}\n#top #wrap_all .avia-icon-list-container.av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508 .av_iconlist_title{\nfont-size:15px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508  avia-builder-el-20  el_after_av_textblock  avia-builder-el-last'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2mk4r-05a488ca4482e677f744292e0522a2f3 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#uebersicht&#039; title=&#039;To the overview&#039;&gt;To the overview&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#uebersicht' title='To the overview'>To the overview<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-5uv4ob-a27b996582722725c47b444ccdea84af avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#checkliste&#039; title=&#039;To the checklist&#039;&gt;To the checklist&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#checkliste' title='To the checklist'>To the checklist<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk40yn4w-bd6c4cda6373da6725aa1896351af260\">\n.flex_column.av-kk40yn4w-bd6c4cda6373da6725aa1896351af260{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  id=\"podcast\"  class='flex_column av-kk40yn4w-bd6c4cda6373da6725aa1896351af260 av_one_full  avia-builder-el-21  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kaqhth2e-c0ce0e9fc51ca4569850f4a16f47c8e1'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Privacy Review - The Podcast for Privacy Professionals #12: Privacy in Marketing<\/h2>\n<p>Data protection in marketing means dealing fairly and transparently with other people's data<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-19-ea5d50f90e1e679c5ba7181de16857f8\">\n#top .hr.hr-invisible.av-kdu4eeyn-19-ea5d50f90e1e679c5ba7181de16857f8{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-19-ea5d50f90e1e679c5ba7181de16857f8 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_codeblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-12-785bd3d1baaa88443c42ae91f6cec1e7\">\n#top .hr.hr-invisible.av-kdu4eeyn-12-785bd3d1baaa88443c42ae91f6cec1e7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-12-785bd3d1baaa88443c42ae91f6cec1e7 hr-invisible  avia-builder-el-25  el_after_av_codeblock  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kk40xy9u-0bafccffdf3f55d218ec2c39d32b3b31'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>That's what the podcast is about:<\/h3>\n<p>Website and tracking via cookies, data protection compliant communication with the customer, common data protection mistakes in video conferences, best practices on the topic of data protection, using new tools and processes right away on data protection compliant solutions.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283\">\n#top .avia-icon-list-container.av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283 .iconlist_icon{\ncolor:#127db3;\nfont-size:15px;\n}\n#top .avia-icon-list-container.av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283 .iconlist_icon svg:first-child{\nstroke:#127db3;\nfill:#127db3;\nheight:15px;\nwidth:15px;\n}\n#top #wrap_all .avia-icon-list-container.av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283 .av_iconlist_title{\nfont-size:15px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283  avia-builder-el-27  el_after_av_textblock  avia-builder-el-last'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2mk4r-15-5f9b6928eabaa8e5720112b726dd4697 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#uebersicht&#039; title=&#039;To the overview&#039;&gt;To the overview&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#uebersicht' title='To the overview'>To the overview<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-5uv4ob-14-c956996a261c678dba3a7b89e79d93d1 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#checkliste&#039; title=&#039;To the checklist&#039;&gt;To the checklist&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#checkliste' title='To the checklist'>To the checklist<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n<div class='flex_column_table av-lw9umk-22-f4a7112144702ef858ff78147afdd9b8 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lw9umk-22-f4a7112144702ef858ff78147afdd9b8\">\n.flex_column.av-lw9umk-22-f4a7112144702ef858ff78147afdd9b8{\nborder-radius:0px 0px 0px 0px;\npadding:25px 25px 25px 25px;\nbackground-color:#f7f7f7;\n}\n<\/style>\n<div  id=\"checkliste\"  class='flex_column av-lw9umk-22-f4a7112144702ef858ff78147afdd9b8 av_one_full  avia-builder-el-28  el_after_av_one_full  el_before_av_one_full  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-kiipug5e-21-3e72c20da219c6a27f46bbdeaf4e3753'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Privacy in Marketing Checklist :<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8\">\n#top .avia-icon-list-container.av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8 .iconlist_icon{\ncolor:#127db3;\nfont-size:20px;\n}\n#top .avia-icon-list-container.av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8 .iconlist_icon svg:first-child{\nstroke:#127db3;\nfill:#127db3;\nheight:20px;\nwidth:20px;\n}\n#top #wrap_all .avia-icon-list-container.av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8 .av_iconlist_title{\nfont-size:20px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8  avia-builder-el-30  el_after_av_textblock  el_before_av_hr'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-4s2qm3-7abec6c6e8a5a67797565f9f8d78f4f1 avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#newsletter&#039; title=&#039;Email Marketing and Newsletter&#039;&gt;Email Marketing and Newsletter&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#newsletter' title='Email Marketing and Newsletter'>Email Marketing and Newsletter<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-27d4e8b0ac078b75adc60b6d4012a37a\">\n.av_font_icon.av-7qm1gv-27d4e8b0ac078b75adc60b6d4012a37a{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-27d4e8b0ac078b75adc60b6d4012a37a svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-27d4e8b0ac078b75adc60b6d4012a37a .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-27d4e8b0ac078b75adc60b6d4012a37a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Use of the double opt-in procedure<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-9-230c1490d37ef538502800eecf97a500\">\n.av_font_icon.av-7qm1gv-9-230c1490d37ef538502800eecf97a500{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-9-230c1490d37ef538502800eecf97a500 svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-9-230c1490d37ef538502800eecf97a500 .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-9-230c1490d37ef538502800eecf97a500 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Indication of the imprint in the newsletter<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-8-e2b37b6f3b1111e93fa1311570da37cc\">\n.av_font_icon.av-7qm1gv-8-e2b37b6f3b1111e93fa1311570da37cc{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-8-e2b37b6f3b1111e93fa1311570da37cc svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-8-e2b37b6f3b1111e93fa1311570da37cc .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-8-e2b37b6f3b1111e93fa1311570da37cc avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Possibility to unsubscribe from the newsletter<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-7-8e243442e469b96173c844804f8b2818\">\n.av_font_icon.av-7qm1gv-7-8e243442e469b96173c844804f8b2818{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-7-8e243442e469b96173c844804f8b2818 svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-7-8e243442e469b96173c844804f8b2818 .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-7-8e243442e469b96173c844804f8b2818 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Conclusion of the order processing contract with the e-mailing service provider<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-6-93d07597dad846a544f6923992143a1f\">\n.av_font_icon.av-7qm1gv-6-93d07597dad846a544f6923992143a1f{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-6-93d07597dad846a544f6923992143a1f svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-6-93d07597dad846a544f6923992143a1f .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-6-93d07597dad846a544f6923992143a1f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Documentation of data protection measures and order processing contracts<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-31dd6j-4f0860e02575d7e6bf018a1f7d8990cb avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#cookies&#039; title=&#039;Privacy policy for cookies in marketing&#039;&gt;Privacy policy for cookies in marketing&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#cookies' title='Privacy policy for cookies in marketing'>Privacy policy for cookies in marketing<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-5-b797ecd3b5471ea6aab259f31693a47d\">\n.av_font_icon.av-7qm1gv-5-b797ecd3b5471ea6aab259f31693a47d{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-5-b797ecd3b5471ea6aab259f31693a47d svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-5-b797ecd3b5471ea6aab259f31693a47d .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-5-b797ecd3b5471ea6aab259f31693a47d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Creation overview of the cookies used<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-4-1d5cf56bd223d9f95a673387959886b9\">\n.av_font_icon.av-7qm1gv-4-1d5cf56bd223d9f95a673387959886b9{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-4-1d5cf56bd223d9f95a673387959886b9 svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-4-1d5cf56bd223d9f95a673387959886b9 .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-4-1d5cf56bd223d9f95a673387959886b9 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Classification into categories, such as technically necessary, functional, marketing, etc.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-3-d1d38879b18b628bbbfa0ab8a874ffcd\">\n.av_font_icon.av-7qm1gv-3-d1d38879b18b628bbbfa0ab8a874ffcd{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-3-d1d38879b18b628bbbfa0ab8a874ffcd svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-3-d1d38879b18b628bbbfa0ab8a874ffcd .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-3-d1d38879b18b628bbbfa0ab8a874ffcd avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Set up Consent Manager on the website<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-2-3be419922a5919b099dac416d4f8ebec\">\n.av_font_icon.av-7qm1gv-2-3be419922a5919b099dac416d4f8ebec{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-2-3be419922a5919b099dac416d4f8ebec svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-2-3be419922a5919b099dac416d4f8ebec .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-2-3be419922a5919b099dac416d4f8ebec avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Addition to the privacy policy<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-1-3dc2347475d5a7e2340c9bd61595faf2\">\n.av_font_icon.av-7qm1gv-1-3dc2347475d5a7e2340c9bd61595faf2{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-1-3dc2347475d5a7e2340c9bd61595faf2 svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-1-3dc2347475d5a7e2340c9bd61595faf2 .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-1-3dc2347475d5a7e2340c9bd61595faf2 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Documentation of data protection measures<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-228ehv-1ea72c1e17300415ef12cb2b1a9f645d\">\n.flex_column.av-228ehv-1ea72c1e17300415ef12cb2b1a9f645d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-228ehv-1ea72c1e17300415ef12cb2b1a9f645d av_one_full  avia-builder-el-45  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kaqhth2e-13-242a41f7c486be1773b773b0db2e8234'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: center;\">This might interest you too:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaqhpdsy-c149d804dc26de4da98e9603962fa194\">\n#top .hr.hr-invisible.av-kaqhpdsy-c149d804dc26de4da98e9603962fa194{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kaqhpdsy-c149d804dc26de4da98e9603962fa194 hr-invisible  avia-builder-el-47  el_after_av_textblock  el_before_av_blog'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-48  el_after_av_hr  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-15268 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/lieferkettengesetz-lksg-sorgfaltspflichten-unternehmen' data-rel='slide-1' class='slide-image' title='The Supply Chain Act (LkSG)'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"343\" src=\"https:\/\/media.robin-data.io\/2022\/05\/23150314\/Drittlaender-495x343.jpg\" class=\"wp-image-14058 avia-img-lazy-loading-not-14058 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: The Supply Chain Act (LkSG)\"><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/lieferkettengesetz-lksg-sorgfaltspflichten-unternehmen' title='The Supply Chain Act (LkSG)'>The Supply Chain Act (LkSG)<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.robin-data.io\/en\/category\/data-protection-and-data-security-academy\/wiki\" rel=\"tag\">Wiki<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >The Supply Chain Act (LkSG) came into force on 01.01.2023. Learn about the current regulations and obligations for companies in the article.<div class=\"read-more-link\"><a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/lieferkettengesetz-lksg-sorgfaltspflichten-unternehmen\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-01-02T17:16:21+01:00\" >2 January 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/lieferkettengesetz-lksg-sorgfaltspflichten-unternehmen#comments'>1 Comment<\/a><\/div><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/05\/23150314\/Drittlaender.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>343<\/span>\n\t\t\t\t\t\t<span itemprop='width'>685<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Nadine Porrmann<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/07\/05140916\/Robin-Data_ComplianceOS_white_logo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nadine Porrmann<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2019-08-23T15:14:48+02:00\" >2023-01-02 17:16:21<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-24 13:40:35<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The Supply Chain Act (LkSG)<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-15168 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/what-to-do-it-security-incident' data-rel='slide-1' class='slide-image' title='What to do in the event of an IT security incident?'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"343\" src=\"https:\/\/media.robin-data.io\/2022\/12\/07140455\/IT-Sicherheitsvorfall-495x343.png\" class=\"wp-image-15255 avia-img-lazy-loading-not-15255 attachment-portfolio size-portfolio wp-post-image\" alt=\"IT security incident\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: What to do in the event of an IT security incident?\"><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/what-to-do-it-security-incident' title='What to do in the event of an IT security incident?'>What to do in the event of an IT security incident?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.robin-data.io\/en\/category\/data-protection-and-data-security-academy\/wiki\" rel=\"tag\">Wiki<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >The most important facts about IT security incidents. Learn practical tips on recognising and dealing with IT emergencies in the article.<div class=\"read-more-link\"><a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/what-to-do-it-security-incident\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-12-07T13:52:45+01:00\" >7 December 2022<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/what-to-do-it-security-incident#respond'>0 Comments<\/a><\/div><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/12\/07140455\/IT-Sicherheitsvorfall.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>343<\/span>\n\t\t\t\t\t\t<span itemprop='width'>685<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Caroline Schwabe<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/07\/05140916\/Robin-Data_ComplianceOS_white_logo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Caroline Schwabe<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2019-08-23T15:14:48+02:00\" >2022-12-07 13:52:45<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-24 13:40:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>What to do in the event of an IT security incident?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-11537 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/german-telecommunication-and-telemedia-privacy-law' data-rel='slide-1' class='slide-image' title='What is the TTDSG or TDDDG?'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"343\" src=\"https:\/\/media.robin-data.io\/2022\/05\/23150307\/Betroffenenrechte-495x343.jpg\" class=\"wp-image-14053 avia-img-lazy-loading-not-14053 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: What is the TTDSG or TDDDG?\"><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/german-telecommunication-and-telemedia-privacy-law' title='What is the TTDSG or TDDDG?'>What is the TTDSG or TDDDG?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.robin-data.io\/en\/category\/data-protection-and-data-security-academy\/wiki\" rel=\"tag\">Wiki<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >The TTDSG became the Telecommunications Digital Services Data Protection Act (TDDDG) on 13 May 2024 as a result of the harmonisation with the EU Directive.<div class=\"read-more-link\"><a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/german-telecommunication-and-telemedia-privacy-law\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-08-02T13:46:38+02:00\" >2 August 2021<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/german-telecommunication-and-telemedia-privacy-law#respond'>0 Comments<\/a><\/div><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/05\/23150307\/Betroffenenrechte.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>343<\/span>\n\t\t\t\t\t\t<span itemprop='width'>685<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Caroline Schwabe<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/07\/05140916\/Robin-Data_ComplianceOS_white_logo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Caroline Schwabe<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2019-08-23T15:14:48+02:00\" >2021-08-02 13:46:38<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-24 13:40:19<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>What is the TTDSG or TDDDG?<\/span><\/span><\/span><\/article><\/div><\/div><\/div><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Data protection and marketing, marketing lives on data and is becoming more and more personalized, in addition, personal data is increasingly processed. In addition, there are new court rulings that directly affect marketing activities, we give an overview of data protection measures for the most important marketing areas.<\/p>","protected":false},"author":9,"featured_media":14065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[121],"class_list":["post-1755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiki","tag-spezielle-themen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Datenschutz im Marketing | Datenschutz einfach gemacht<\/title>\n<meta name=\"description\" content=\"Marketing-Unternehmen m\u00fcssen kl\u00e4ren, wie sie mit Dienstleistern beim Einsatz von Cookies zusammenarbeiten, um DSGVO-konform zu sein.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/data-protection-in-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Datenschutz im Marketing\" \/>\n<meta property=\"og:description\" content=\"Marketing-Unternehmen m\u00fcssen kl\u00e4ren, wie sie mit Dienstleistern beim Einsatz von Cookies zusammenarbeiten, um DSGVO-konform zu sein.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/data-protection-in-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Robin Data GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/robindatade\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-23T13:14:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T12:35:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.robin-data.io\/2022\/05\/23150325\/Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"685\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ulrich Hottelet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RobinData_DE\" \/>\n<meta name=\"twitter:site\" content=\"@RobinData_DE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ulrich Hottelet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" 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Security. 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