{"id":1755,"date":"2019-08-23T15:14:48","date_gmt":"2019-08-23T13:14:48","guid":{"rendered":"https:\/\/87adsf68asd7f6.tatooine.link\/?p=1755"},"modified":"2025-03-24T13:35:35","modified_gmt":"2025-03-24T12:35:35","slug":"data-protection-in-marketing","status":"publish","type":"post","link":"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/data-protection-in-marketing","title":{"rendered":"Data protection in marketing"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-81f28b-f109afdc447e5fe7a45827ad5ab28f68\">\n.flex_column.av-81f28b-f109afdc447e5fe7a45827ad5ab28f68{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-81f28b-f109afdc447e5fe7a45827ad5ab28f68 av_one_full  avia-builder-el-0  el_before_av_heading  avia-builder-el-first  first flex_column_div av-zero-column-padding'     ><p><section  class='av_textblock_section av-kr4oh1bi-0c567d5c00784e00be3347a1760c4dd1'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\">Data Protection Academy<\/a> \u00bb <a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\">Data Protection Wiki<\/a> \u00bb <strong>Data protection in marketing<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcbpc5vm-17d391de2984d47005838c00b13969a1\">\n.avia-image-container.av-kcbpc5vm-17d391de2984d47005838c00b13969a1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kcbpc5vm-17d391de2984d47005838c00b13969a1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kcbpc5vm-17d391de2984d47005838c00b13969a1 av-styling- avia-align-left  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14065 avia-img-lazy-loading-not-14065 avia_image' src=\"https:\/\/media.robin-data.io\/2022\/05\/23150325\/Marketing.jpg\" alt='A man from the marketing industry implements his data protection with Robin Data software' title=''  height=\"343\" width=\"685\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/media.robin-data.io\/2022\/05\/23150325\/Marketing.jpg 685w, https:\/\/media.robin-data.io\/2022\/05\/23150325\/Marketing-300x150.jpg 300w, https:\/\/media.robin-data.io\/2022\/05\/23150325\/Marketing-18x9.jpg 18w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-5n8zuj-dcb8bb7a1d6ebf0f2c5cce7f538077dd'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"color: #303440;\">Data protection in marketing<\/span><\/h1>\n<p>The entry into force of the <a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/general-data-protection-regulation-eu-gdpr\">GDPR<\/a> betrifft auch den Marketing-Bereich. Marketing lebt von Daten und wird immer personalisierter, dazu werden auch zunehmend personenbezogene Daten verarbeitet. Die Tendenz zum online Marketing verschiebt sich mehr und mehr, denken Sie nur an Marketing-Ma\u00dfnahmen wie E-Mail-Marketing, der Auswertung von Websitedaten \u00fcber Google Analytics, den Einsatz des Facebook Pixels oder das Retargeting. Zudem gibt es neue Gerichtsurteile, welche Marketing-Aktivit\u00e4ten direkt betreffen, wir geben einen \u00dcberblick \u00fcber Datenschutz-Ma\u00dfnahmen f\u00fcr die wichtigsten Marketing-Bereiche.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-362wkr-6242786eb25d71e378c0f3a8376d5511\">\n#top .av-special-heading.av-362wkr-6242786eb25d71e378c0f3a8376d5511{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-362wkr-6242786eb25d71e378c0f3a8376d5511 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-362wkr-6242786eb25d71e378c0f3a8376d5511 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-362wkr-6242786eb25d71e378c0f3a8376d5511 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_after_av_one_full  el_before_av_hr'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Wichtigste Informationen \u00fcber den Datenschutz im Marketing<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-eb3f32c0008bb0ef46b2ec5ca7bda5fa\">\n#top .hr.hr-invisible.av-kdu4eeyn-eb3f32c0008bb0ef46b2ec5ca7bda5fa{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-eb3f32c0008bb0ef46b2ec5ca7bda5fa hr-invisible  avia-builder-el-5  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kiipug5e-6ec9e3281d457feb855cf864dafa4398'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li style=\"font-size: 20px;\">With the entry into force of the GDPR in 2018 and court rulings on cookies, for example, it is important to observe and implement innovations in the area of online marketing.<\/li>\n<li style=\"font-size: 20px;\">Auch im Bereich Marketing gilt: die Verarbeitung von personenbezogene Daten in bspw. der E-Mail-Kommunikation muss dabei DSGVO-konform gestaltet sein und entsprechende Ma\u00dfnahmen dokumentiert werden<\/li>\n<li style=\"font-size: 20px;\">Die Beschreibung dieser Ma\u00dfnahmen muss im Verzeichnis von Verarbeitungst\u00e4tigkeiten abgelegt werden, wir zeigen Ihnen eine M\u00f6glichkeit wie Sie dies umsetzen k\u00f6nnen<\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-25-db9bcb0a3480c4855cf751f70115101f\">\n#top .hr.hr-invisible.av-kdu4eeyn-25-db9bcb0a3480c4855cf751f70115101f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-25-db9bcb0a3480c4855cf751f70115101f hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_one_full'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-lw9umk-33703d3362028b1aa2ff3515470fd277 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lw9umk-33703d3362028b1aa2ff3515470fd277\">\n.flex_column.av-lw9umk-33703d3362028b1aa2ff3515470fd277{\nborder-radius:0px 0px 0px 0px;\npadding:25px 25px 25px 25px;\nbackground-color:#f7f7f7;\n}\n<\/style>\n<div  id=\"uebersicht\"  class='flex_column av-lw9umk-33703d3362028b1aa2ff3515470fd277 av_one_full  avia-builder-el-8  el_after_av_hr  el_before_av_one_full  first flex_column_table_cell av-equal-height-column av-align-top'     ><section  class='av_textblock_section av-kiipug5e-24-29000e7c734ab1a2696d087b00c8225e'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Content on the topic of data protection in marketing:<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiiw1urp-16cf23e2628477fb9f4e25978380c026\">\n#top .avia-icon-list-container.av-kiiw1urp-16cf23e2628477fb9f4e25978380c026 .iconlist_icon{\ncolor:#127db3;\nfont-size:20px;\n}\n#top .avia-icon-list-container.av-kiiw1urp-16cf23e2628477fb9f4e25978380c026 .iconlist_icon svg:first-child{\nstroke:#127db3;\nfill:#127db3;\nheight:20px;\nwidth:20px;\n}\n#top #wrap_all .avia-icon-list-container.av-kiiw1urp-16cf23e2628477fb9f4e25978380c026 .av_iconlist_title{\nfont-size:20px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kiiw1urp-16cf23e2628477fb9f4e25978380c026  avia-builder-el-10  el_after_av_textblock  el_before_av_hr'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kiiw1urp-16cf23e2628477fb9f4e25978380c026 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-1m936j-2e0be419309424816d516ae52b33a1f5 avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#newsletter&#039; title=&#039;Email Marketing and Newsletter&#039;&gt;Email Marketing and Newsletter&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#newsletter' title='Email Marketing and Newsletter'>Email Marketing and Newsletter<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-e0rz63-98f145248e985e57659f867e9cb8896e avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#cookies&#039; title=&#039;Datenschutzregeln f&uuml;r Cookies im Marketing&#039;&gt;Datenschutzregeln f&uuml;r Cookies im Marketing&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#cookies' title='Datenschutzregeln f\u00fcr Cookies im Marketing'>Datenschutzregeln f\u00fcr Cookies im Marketing<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-7jdvf-f9033d366eb75c5218160f281a8d7137 avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#podcast&#039; title=&#039;Podcast Episode #12: Privacy in marketing&#039;&gt;Podcast Episode #12: Privacy in marketing&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#podcast' title='Podcast Episode #12: Privacy in marketing'>Podcast Episode #12: Privacy in marketing<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-cqanyz-eb2f4c552f7b29ec70c5bfad13e1ca78 avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#checkliste&#039; title=&#039;Data protection in marketing checklist&#039;&gt;Data protection in marketing checklist&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#checkliste' title='Data protection in marketing checklist'>Data protection in marketing checklist<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-23-41aa9521fc7459de28184ff6eb63251c\">\n#top .hr.hr-invisible.av-kdu4eeyn-23-41aa9521fc7459de28184ff6eb63251c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-23-41aa9521fc7459de28184ff6eb63251c hr-invisible  avia-builder-el-11  el_after_av_iconlist  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk2op35i-d9c4cf61d9df8d3333a36ec7b0cc4b02\">\n.flex_column.av-kk2op35i-d9c4cf61d9df8d3333a36ec7b0cc4b02{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  id=\"newsletter\"  class='flex_column av-kk2op35i-d9c4cf61d9df8d3333a36ec7b0cc4b02 av_one_full  avia-builder-el-12  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-5n8zuj-26-d9cad7c361f04f10d50f620e14762add'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Email Marketing and Newsletter<\/h2>\n<p>Auch in Zeiten von Social Media ist die E-Mail und der Newsletter ein wichtiger Kommunikationskanal f\u00fcr Unternehmen. Kunden und Interessenten k\u00f6nnen \u00fcber diesen Kanal mit Produktinformationen regelm\u00e4\u00dfig kontaktiert werden, dazu m\u00fcssen allerdings <a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/personal-data\">individual-related data<\/a> wie die E-Mail-Adresse erhoben werden, nahezu jeder Newsletter spricht den Empf\u00e4nger mit personalisierter Ansprache, also Vor- und Nachname an. Die DSGVO erfordert das ein Nachweis dokumentiert wird, dass diese personenbezogenen Daten datenschutzkonform erhoben und verarbeitet werden.<\/p>\n<h3>What does legally compliant consent to email marketing look like?<\/h3>\n<p>Jedem Marketing-Verantwortlichen ist das Double-Opt-In-Verfahren ein Begriff. Damit stellen Unternehmen sicher, dass Personen der Registrierung zum Newsletter zugestimmt haben. Dabei tragen Interessenten ihre E-Mail-Adresse in das Registrierungsformular des bspw. Newsletters ein und erhalten anschlie\u00dfend eine Best\u00e4tigungslink per E-Mail. Mit dem Klicken auf diesen Best\u00e4tigungslink erteilt der Interessent dem Unternehmen die rechtskonforme Einwilligung zur Kommunikation.<\/p>\n<h3>What components make email communication GDPR compliant?<\/h3>\n<p>Die E-Mail-Kommunikation, wie bspw. der Newsletter muss ein Impressum enthalten und dem Abonnenten die M\u00f6glichkeit zur Abmeldung der Kommunikation bieten. Dieser Widerruf zum Erhalt der E-Mail-Kommunikation muss auf dem gleichen Weg, wie zur Anmeldung angeboten werden. In den meisten F\u00e4llen bedeutet das die online Abmeldung.<\/p>\n<h3>What should be considered when using e-mail addresses of existing customers?<\/h3>\n<p>The <a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/general-data-protection-regulation-eu-gdpr\">GDPR<\/a> l\u00e4sst zu, dass E-Mail-Adressen von Bestandskunden f\u00fcr die Eigenwerbung von Produkten und Dienstleistungen verwendet werden k\u00f6nnen.\u00a0 Allerdings nur dann, wenn das Unternehmen den Kunden \u00fcber bspw. das Angebot oder bei Vertragsabschluss dar\u00fcber informiert hat, der Kunde also die M\u00f6glichkeit hatte der E-Mail-Kommunikation zu widersprechen und dies nicht getan hat. Rechtsgrundlage daf\u00fcr ist das berechtigte Interesse Art. 6 Abs. 1 f\u00a0 der DSGVO. In diesem Fall muss keine separate Einwilligung vom Kunde eingeholt werden.<\/p>\n<h3>How must contacts be handled that were stored before the GDPR came into force?<\/h3>\n<p>Die Kommunikation mit Neukunden erfordert immer eine neue Einwilligung \u00fcber das Double-Opt-In-Verfahren. Insofern Sie Kontakte \u00fcber das Opt-In-Verfahren kontaktieren, d\u00fcrfen Sie dies nur, wenn Sie den Zeitpunkt \u00fcber deren Einwilligung vor dem Inkrafttreten der DSGVO nachweisen k\u00f6nnen. Ist Ihnen dies nicht m\u00f6glich, m\u00fcssen Sie eine erneute Einwilligung einholen und d\u00fcrfen diese Kontakte erst anschlie\u00dfend wieder kontaktieren.<\/p>\n<h3>What should be considered when using email service providers?<\/h3>\n<p>Die Mehrheit der Unternehmen nutzt\u00a0 externe Dienstleister bzw. Software-Anbieter f\u00fcr den Newsletter-Versand. In diesem Fall muss ein Vertrag zur Auftragsdatenverarbeitung mit dem Anbieter abgeschlossen werden. Dieser Vertrag geh\u00f6rt in die Datenschutz-Dokumentation.<\/p>\n<h3>What are the information requirements according to the GDPR?<\/h3>\n<p>Die Einwilligung \u00fcber das berechtigten Interesse muss um die sogenannten Informationspflichten der DSGVO vervollst\u00e4ndigt werden. Diese sind in Art. 13 und 14 der DSGVO erl\u00e4utert und sollen den Besucher \u00fcber die Erhebung und Verarbeitung der Daten informieren. Gehen Sie in der Datenschutzerkl\u00e4rung auf Ihrer Website insbesondere auf die folgenden Punkte ein:<\/p>\n<ul class=\"m-bulletpoint\">\n<li>Purpose of personal data processing<\/li>\n<li>Auskunft \u00fcber berechtigtes Interesse nach Art. 6 Abs. 1 der DSGVO<\/li>\n<li>Storage period of the collected data<\/li>\n<li>M\u00f6glichkeit des Widerrufs der Einwilligung<\/li>\n<li>Verarbeitung der personenbezogenen Daten \u00fcber einen Dienstleister<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275\">\n#top .avia-icon-list-container.av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275 .iconlist_icon{\ncolor:#127db3;\nfont-size:15px;\n}\n#top .avia-icon-list-container.av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275 .iconlist_icon svg:first-child{\nstroke:#127db3;\nfill:#127db3;\nheight:15px;\nwidth:15px;\n}\n#top #wrap_all .avia-icon-list-container.av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275 .av_iconlist_title{\nfont-size:15px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kiiw1urp-20-4f79f9ca9f7262195e712902cf86c275 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-b5ewu3-a0f3fcf168736447fd3a61551af88224 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#uebersicht&#039; title=&#039;Zur &Uuml;bersicht&#039;&gt;Zur &Uuml;bersicht&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#uebersicht' title='Zur \u00dcbersicht'>Zur \u00dcbersicht<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8xgeaj-08041c999f4fe96d77a8938f851c97fb avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#checkliste&#039; title=&#039;To the checklist&#039;&gt;To the checklist&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#checkliste' title='To the checklist'>To the checklist<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2or6vf-8c81979175026b85ceca8315c763b92c\">\n.flex_column.av-2or6vf-8c81979175026b85ceca8315c763b92c{\npadding:35px 25px 30px 25px;\nbackground-color:#b3dff1;\n}\n<\/style>\n<div  class='flex_column av-2or6vf-8c81979175026b85ceca8315c763b92c av_one_full  avia-builder-el-15  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-ky1qwuk0-87eb286f6914057c71c728ad638eb08f'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 20px;\"><strong>External Data Protection Officer<\/strong><\/p>\n<p>Gern k\u00f6nnen Sie uns als <strong>external data protection officer (DPO) <\/strong>order. We also offer individual consulting services as well as audits and will be happy to provide you with a non-binding offer. You can find more information about our external data protection officers on our website.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ky1qy056-5474e219fcb2be500a88289be253a858-wrap avia-button-left  avia-builder-el-17  el_after_av_textblock  avia-builder-el-last'><a href='https:\/\/www.robin-data.io\/en\/data-protection-as-a-service'  class='avia-button av-ky1qy056-5474e219fcb2be500a88289be253a858 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Discover DSB services\"><span class='avia_iconbox_title' >Discover DSB services<\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk2pnkzt-4e86b2c79fade7f4fb16e15dff3b63f8\">\n.flex_column.av-kk2pnkzt-4e86b2c79fade7f4fb16e15dff3b63f8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  id=\"cookies\"  class='flex_column av-kk2pnkzt-4e86b2c79fade7f4fb16e15dff3b63f8 av_one_full  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-5n8zuj-18-ba851a41af35bdc6395a4c8d01787d58'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Datenschutzregeln f\u00fcr Cookies im Marketing<\/h2>\n<p>Betreiber von Websites sollten sich mit dem datenschutzgerechten Einsatz von Cookies besch\u00e4ftigen. In den Cookie-Dateien werden Angaben f\u00fcr Werbezwecke in Profilen gespeichert. Das k\u00f6nnen Informationen zur verwendeten Hard- oder Software sein, die IP-Adresse, die Bewegungen des Nutzers im Netz, seine Vorlieben, Interessen und sogar die Schuhgr\u00f6\u00dfe. Wenn die Cookies Informationen beinhalten, die einen Website-Besucher als \u201eunique user\u201c identifizieren, gilt f\u00fcr sie die DSGVO.<\/p>\n<p>Wenn Daten zwar dazu dienen, jemanden als Ziel f\u00fcr Werbung zu bestimmen, dabei aber keine identifizierende Daten gespeichert werden, handelt es sich um eine Pseudonymisierung. Pseudonyme Daten sind zwar personenbezogen, aber die Pseudonymisierung ist ein starkes Argument daf\u00fcr, dass eine Werbema\u00dfnahme zul\u00e4ssig ist. Denn das pseudonyme Profil belastet die Privatsph\u00e4re des Nutzers weniger.<\/p>\n<h3>Worauf m\u00fcssen Sie im Marketing bei der Verwendung von Cookies achten?<\/h3>\n<p>Betreiben Unternehmen eine Website uns verwenden auf dieser Cookies, m\u00fcssen Sie auf die Verwendung nicht nur hinweisen sondern auch die Zustimmung f\u00fcr die Nutzung von Cookies einholen. Dazu gibt es zahlreiche Dienstleister die sogenannte &#8222;Consent-Manager&#8220; anbieten. Bei der Konfiguration eines Cookie oder Consent-Managers werden Cookies in verschiedene Kategorien eingeteilt. Nicht f\u00fcr jede Kategorie von Cookies muss zwangsl\u00e4ufig eine Zustimmung eingeholt werden. Technisch notwendige Cookies, die bspw. f\u00fcr den Betrieb einer Website ma\u00dfgeblich notwendig sind k\u00f6nnen auch ohne Zustimmung verwendet werden. Wohingegen Cookies die zu Marketing- oder Statistikzwecken eingesetzt werden, eine Erlaubnis durch den Besucher voraussetzen.<\/p>\n<h3>What must be observed when using technically necessary cookies?<\/h3>\n<p>Oft sind Cookies f\u00fcr grunds\u00e4tzliche Funktionen der Website notwendig, um zum Beispiel die bevorzugte Sprache, Seiteneinstellungen und den Inhalt eines Warenkorbes in einem Online-Shop zu speichern. Solche technisch erforderlichen Cookies, die keine Wiedererkennung eines Website-Besuchers erm\u00f6glichen, sind f\u00fcr den Datenschutz nicht relevant. Sie bed\u00fcrfen keiner informierten Einwilligung.<\/p>\n<p>F\u00fcr die Verwendung von Cookies, die den Nutzer identifizieren, muss der Betreiber der Website die Einwilligung der Site-Besucher einholen, sich auf die Erf\u00fcllung eines Vertrages berufen k\u00f6nnen oder einen Erlaubnistatbestand gem\u00e4\u00df Artikel 6 DSGVO geltend machen. Viele Betreiber setzen gro\u00dfe Cookie-Banner ein, die fast die gesamten Inhalte der Webseite verdecken und nur die M\u00f6glichkeit bieten, mit einem Ok-Button Cookies zu akzeptieren. Der Europ\u00e4ische Gerichtshof wird Banner in dieser Form wahrscheinlich f\u00fcr unzul\u00e4ssig erkl\u00e4ren. H\u00e4ufig liest man auch S\u00e4tze wie \u201eDurch die Nutzung der Website erkl\u00e4ren Sie sich mit der Verwendung von Cookies einverstanden\u201c. Solche Formulierungen gen\u00fcgen den Anforderungen der Datenschutzbeh\u00f6rden nicht. Ein Link zur Datenschutzerkl\u00e4rung oder der Cookie-Policy, die alle Pflichtinformationen und Angaben zu den verwendeten Cookies enth\u00e4lt, ist Pflicht.<\/p>\n<h3>Was muss bei der Verwendung einwilligungsbed\u00fcrftiger Cookies beachtet werden?<\/h3>\n<p>In einem Positionspapier schreibt die Konferenz der Datenschutzbeh\u00f6rden des Bundes und der L\u00e4nder (DSK), dass eine Einwilligung zum Einsatz von Tracking-Mechanismen und zur Erstellung von Nutzerprofilen gegeben werden m\u00fcsse. Dies wird durch das Urteil des EuGH vom Mai 2020 best\u00e4tigt. Vor dem Verwenden von Analysewerkzeugen wie Google Analytics oder von sonstigen Trackern muss also eine informierte Einwilligung des Besuchers eingeholt werden. Zur sicheren Umsetzung holen Websitenverantwortliche diese Einwilligung \u00fcber einen Einwilligungstext ein, der beim ersten Besuch der Website angezeigt wird.\u00a0 Der Text muss die erhobenen Daten und deren Verwendungszweck so gut wie m\u00f6glich beschreiben. Der Nutzer muss den Text mit einer aktiven Handlung best\u00e4tigen und dadurch seine Einwilligung abgeben.<\/p>\n<h3>What are the implications of the ECJ ruling of 28 May 2020 on cookie use ?<\/h3>\n<p>Der Umgang mit Cookies ist in der DSGVO nicht eindeutig geregelt und sorgte oft f\u00fcr Verwirrung, wenn es um die konkrete Umsetzung auf der Website ging. Erg\u00e4nzend zur DSGVO ist die sogenannte \u201eCookie-Richtlinie\u201c der EU in Deutschland, \u00fcber den \u00a7 15 Abs. 3 Telemediengesetz (TMG) geregelt. Die Cookie-Richtlinie schreibt eine Einwilligung vor, um Cookies verarbeiten zu d\u00fcrfen. Mit dem Urteil des Bundesgerichtshof (BGH) k\u00f6nnen sich Website-Betreiber endlich an einer verbindlichen Aussage zum Einsatz von einwilligungsbed\u00fcrftigen Cookies orientieren.<\/p>\n<p>Die Einwilligung f\u00fcr die Speicherung von Cookies des Nutzers ist nur dann erf\u00fcllt, wenn keine vorangekreuzte K\u00e4stchen verwendet werden. Das bedeutet der Nutzer muss eine aktive Handlung vollziehen, aktiv auf einen Button \u00a0wie bspw. &#8222;Alle Cookies akzeptieren&#8220; klicken oder die K\u00e4stchen aktiv einzeln anhaken, damit Cookies durch den Website-Betreiber verwendet werden d\u00fcrfen.<\/p>\n<p>Zudem muss der Seitenbetreiber den Besucher ausreichend informieren und auf das Widerspruchsrecht hinweisen. Kommen Cookies auf einer Webseite zum Einsatz, m\u00fcssen Sie als Seitenbetreiber \u00fcber diese in der Datenschutzerkl\u00e4rung informieren. Die Informationen m\u00fcssen folgendes beinhalten:<\/p>\n<ul>\n<li>Die Rechtsgrundlagen f\u00fcr das Verwenden von Cookies<\/li>\n<li>The purposes of processing<\/li>\n<li>The retention period<\/li>\n<li>Die M\u00f6glichkeit zum Widerspruch<\/li>\n<li>The consequences of an opposition<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508\">\n#top .avia-icon-list-container.av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508 .iconlist_icon{\ncolor:#127db3;\nfont-size:15px;\n}\n#top .avia-icon-list-container.av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508 .iconlist_icon svg:first-child{\nstroke:#127db3;\nfill:#127db3;\nheight:15px;\nwidth:15px;\n}\n#top #wrap_all .avia-icon-list-container.av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508 .av_iconlist_title{\nfont-size:15px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508  avia-builder-el-20  el_after_av_textblock  avia-builder-el-last'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kiiw1urp-17-2d09993ade5490c2ff625f837b509508 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2mk4r-05a488ca4482e677f744292e0522a2f3 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#uebersicht&#039; title=&#039;Zur &Uuml;bersicht&#039;&gt;Zur &Uuml;bersicht&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#uebersicht' title='Zur \u00dcbersicht'>Zur \u00dcbersicht<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-5uv4ob-a27b996582722725c47b444ccdea84af avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#checkliste&#039; title=&#039;To the checklist&#039;&gt;To the checklist&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#checkliste' title='To the checklist'>To the checklist<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk40yn4w-bd6c4cda6373da6725aa1896351af260\">\n.flex_column.av-kk40yn4w-bd6c4cda6373da6725aa1896351af260{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  id=\"podcast\"  class='flex_column av-kk40yn4w-bd6c4cda6373da6725aa1896351af260 av_one_full  avia-builder-el-21  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kaqhth2e-c0ce0e9fc51ca4569850f4a16f47c8e1'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Privacy Review &#8211; Der Podcast f\u00fcr Datensch\u00fctzer #12: Datenschutz im Markting<\/h2>\n<p>Data protection in marketing means dealing fairly and transparently with other people's data<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-19-ea5d50f90e1e679c5ba7181de16857f8\">\n#top .hr.hr-invisible.av-kdu4eeyn-19-ea5d50f90e1e679c5ba7181de16857f8{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-19-ea5d50f90e1e679c5ba7181de16857f8 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_codeblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-12-785bd3d1baaa88443c42ae91f6cec1e7\">\n#top .hr.hr-invisible.av-kdu4eeyn-12-785bd3d1baaa88443c42ae91f6cec1e7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-12-785bd3d1baaa88443c42ae91f6cec1e7 hr-invisible  avia-builder-el-25  el_after_av_codeblock  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kk40xy9u-0bafccffdf3f55d218ec2c39d32b3b31'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>That's what the podcast is about:<\/h3>\n<p>Website und Tracking \u00fcber Cookies, datenschutzkonforme Kommunikation mit dem Kunden, h\u00e4ufige Datenschutz-Fehler in Videokonferenzen, best practive zum Thema Datenschutzerkl\u00e4rung, bei der Verwendung neues Tools und Prozesse gleich auf datenschutzkonforme L\u00f6sungen setzen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283\">\n#top .avia-icon-list-container.av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283 .iconlist_icon{\ncolor:#127db3;\nfont-size:15px;\n}\n#top .avia-icon-list-container.av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283 .iconlist_icon svg:first-child{\nstroke:#127db3;\nfill:#127db3;\nheight:15px;\nwidth:15px;\n}\n#top #wrap_all .avia-icon-list-container.av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283 .av_iconlist_title{\nfont-size:15px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283  avia-builder-el-27  el_after_av_textblock  avia-builder-el-last'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kiiw1urp-16-c0494ebaf3bd72903cbe972569668283 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2mk4r-15-5f9b6928eabaa8e5720112b726dd4697 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88e' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#uebersicht&#039; title=&#039;Zur &Uuml;bersicht&#039;&gt;Zur &Uuml;bersicht&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#uebersicht' title='Zur \u00dcbersicht'>Zur \u00dcbersicht<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-5uv4ob-14-c956996a261c678dba3a7b89e79d93d1 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue88b' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#checkliste&#039; title=&#039;To the checklist&#039;&gt;To the checklist&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#checkliste' title='To the checklist'>To the checklist<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n<div class='flex_column_table av-lw9umk-22-f4a7112144702ef858ff78147afdd9b8 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lw9umk-22-f4a7112144702ef858ff78147afdd9b8\">\n.flex_column.av-lw9umk-22-f4a7112144702ef858ff78147afdd9b8{\nborder-radius:0px 0px 0px 0px;\npadding:25px 25px 25px 25px;\nbackground-color:#f7f7f7;\n}\n<\/style>\n<div  id=\"checkliste\"  class='flex_column av-lw9umk-22-f4a7112144702ef858ff78147afdd9b8 av_one_full  avia-builder-el-28  el_after_av_one_full  el_before_av_one_full  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-kiipug5e-21-3e72c20da219c6a27f46bbdeaf4e3753'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Privacy in Marketing Checklist :<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8\">\n#top .avia-icon-list-container.av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8 .iconlist_icon{\ncolor:#127db3;\nfont-size:20px;\n}\n#top .avia-icon-list-container.av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8 .iconlist_icon svg:first-child{\nstroke:#127db3;\nfill:#127db3;\nheight:20px;\nwidth:20px;\n}\n#top #wrap_all .avia-icon-list-container.av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8 .av_iconlist_title{\nfont-size:20px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8  avia-builder-el-30  el_after_av_textblock  el_before_av_hr'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-kiiw1urp-10-2e1a628561dae42fbc3ba0a2e22a56b8 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-4s2qm3-7abec6c6e8a5a67797565f9f8d78f4f1 avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#newsletter&#039; title=&#039;Email Marketing and Newsletter&#039;&gt;Email Marketing and Newsletter&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#newsletter' title='Email Marketing and Newsletter'>Email Marketing and Newsletter<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-27d4e8b0ac078b75adc60b6d4012a37a\">\n.av_font_icon.av-7qm1gv-27d4e8b0ac078b75adc60b6d4012a37a{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-27d4e8b0ac078b75adc60b6d4012a37a svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-27d4e8b0ac078b75adc60b6d4012a37a .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-27d4e8b0ac078b75adc60b6d4012a37a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Use of the double opt-in procedure<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-9-230c1490d37ef538502800eecf97a500\">\n.av_font_icon.av-7qm1gv-9-230c1490d37ef538502800eecf97a500{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-9-230c1490d37ef538502800eecf97a500 svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-9-230c1490d37ef538502800eecf97a500 .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-9-230c1490d37ef538502800eecf97a500 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Indication of the imprint in the newsletter<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-8-e2b37b6f3b1111e93fa1311570da37cc\">\n.av_font_icon.av-7qm1gv-8-e2b37b6f3b1111e93fa1311570da37cc{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-8-e2b37b6f3b1111e93fa1311570da37cc svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-8-e2b37b6f3b1111e93fa1311570da37cc .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-8-e2b37b6f3b1111e93fa1311570da37cc avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">M\u00f6glichkeit der Abmeldung im Newsletter<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-7-8e243442e469b96173c844804f8b2818\">\n.av_font_icon.av-7qm1gv-7-8e243442e469b96173c844804f8b2818{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-7-8e243442e469b96173c844804f8b2818 svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-7-8e243442e469b96173c844804f8b2818 .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-7-8e243442e469b96173c844804f8b2818 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Conclusion of the order processing contract with the e-mailing service provider<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-6-93d07597dad846a544f6923992143a1f\">\n.av_font_icon.av-7qm1gv-6-93d07597dad846a544f6923992143a1f{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-6-93d07597dad846a544f6923992143a1f svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-6-93d07597dad846a544f6923992143a1f .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-6-93d07597dad846a544f6923992143a1f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Dokumentation der Datenschutz-Ma\u00dfnahmen und Auftragsverarbeitungsvertr\u00e4ge<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-31dd6j-4f0860e02575d7e6bf018a1f7d8990cb avia-font-fontello avia-iconfont avia-font-fontello'><span class='av-icon-char' data-av_icon='\ue806' data-av_iconfont='fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;#cookies&#039; title=&#039;Datenschutzregeln f&uuml;r Cookies im Marketing&#039;&gt;Datenschutzregeln f&uuml;r Cookies im Marketing&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small'  itemprop=\"headline\" ><a href='#cookies' title='Datenschutzregeln f\u00fcr Cookies im Marketing'>Datenschutzregeln f\u00fcr Cookies im Marketing<\/a><\/div><\/header><div class='iconlist_content'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-5-b797ecd3b5471ea6aab259f31693a47d\">\n.av_font_icon.av-7qm1gv-5-b797ecd3b5471ea6aab259f31693a47d{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-5-b797ecd3b5471ea6aab259f31693a47d svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-5-b797ecd3b5471ea6aab259f31693a47d .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-5-b797ecd3b5471ea6aab259f31693a47d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Erstellung \u00dcbersicht der verwendeten Cookies<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-4-1d5cf56bd223d9f95a673387959886b9\">\n.av_font_icon.av-7qm1gv-4-1d5cf56bd223d9f95a673387959886b9{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-4-1d5cf56bd223d9f95a673387959886b9 svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-4-1d5cf56bd223d9f95a673387959886b9 .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-4-1d5cf56bd223d9f95a673387959886b9 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Classification into categories, such as technically necessary, functional, marketing, etc.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-3-d1d38879b18b628bbbfa0ab8a874ffcd\">\n.av_font_icon.av-7qm1gv-3-d1d38879b18b628bbbfa0ab8a874ffcd{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-3-d1d38879b18b628bbbfa0ab8a874ffcd svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-3-d1d38879b18b628bbbfa0ab8a874ffcd .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-3-d1d38879b18b628bbbfa0ab8a874ffcd avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Set up Consent Manager on the website<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-2-3be419922a5919b099dac416d4f8ebec\">\n.av_font_icon.av-7qm1gv-2-3be419922a5919b099dac416d4f8ebec{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-2-3be419922a5919b099dac416d4f8ebec svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-2-3be419922a5919b099dac416d4f8ebec .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-2-3be419922a5919b099dac416d4f8ebec avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Erg\u00e4nzung der Datenschutzerkl\u00e4rung<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qm1gv-1-3dc2347475d5a7e2340c9bd61595faf2\">\n.av_font_icon.av-7qm1gv-1-3dc2347475d5a7e2340c9bd61595faf2{\ncolor:#127db3;\nborder-color:#127db3;\n}\n.avia-svg-icon.av-7qm1gv-1-3dc2347475d5a7e2340c9bd61595faf2 svg:first-child{\nstroke:#127db3;\nfill:#127db3;\n}\n.av_font_icon.av-7qm1gv-1-3dc2347475d5a7e2340c9bd61595faf2 .av-icon-char{\nfont-size:20px;\nline-height:20px;\n}\n<\/style>\n<span  class='av_font_icon av-7qm1gv-1-3dc2347475d5a7e2340c9bd61595faf2 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='fontello' aria-hidden=\"true\" ><\/span><\/span>\n<p style=\"font-size: 16px;\">Dokumentation der Datenschutz-Ma\u00dfnahmen<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdu4eeyn-11-679507765ee7c1729ea7e736f133280c\">\n#top .hr.hr-invisible.av-kdu4eeyn-11-679507765ee7c1729ea7e736f133280c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdu4eeyn-11-679507765ee7c1729ea7e736f133280c hr-invisible  avia-builder-el-41  el_after_av_iconlist  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-38irt4-a3265c4a84bbfe7bcd111a53bb63e885\">\n.flex_column.av-38irt4-a3265c4a84bbfe7bcd111a53bb63e885{\nborder-radius:10px 10px 10px 10px;\npadding:50 px 50 px 50 px 50 px;\nbackground-color:#f7f7f7;\n}\n<\/style>\n<div  class='flex_column av-38irt4-a3265c4a84bbfe7bcd111a53bb63e885 av_one_full  avia-builder-el-42  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p><br \/>\n<div  class='av-social-sharing-box av-ka3jmz4x-5dcebd1f09db7c20daac0063288815c9 av-social-sharing-box-default  avia-builder-el-44  el_after_av_codeblock  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc'>Gef\u00e4llt Ihnen der Beitrag? Teilen Sie diesen gern.<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/data-protection-in-marketing&#038;t=Datenschutz%20im%20Marketing' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on X\" href='https:\/\/twitter.com\/share?text=Datenschutz%20im%20Marketing&#038;url=https:\/\/www.robin-data.io\/en\/?p=1755' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on X'><span class='avia_hidden_link_text'>Share on X<\/span><\/a><\/li><li 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Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-228ehv-1ea72c1e17300415ef12cb2b1a9f645d\">\n.flex_column.av-228ehv-1ea72c1e17300415ef12cb2b1a9f645d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-228ehv-1ea72c1e17300415ef12cb2b1a9f645d av_one_full  avia-builder-el-45  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kaqhth2e-13-242a41f7c486be1773b773b0db2e8234'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: center;\">Das k\u00f6nnte Sie auch interessieren:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaqhpdsy-c149d804dc26de4da98e9603962fa194\">\n#top .hr.hr-invisible.av-kaqhpdsy-c149d804dc26de4da98e9603962fa194{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kaqhpdsy-c149d804dc26de4da98e9603962fa194 hr-invisible  avia-builder-el-47  el_after_av_textblock  el_before_av_blog'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-48  el_after_av_hr  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-15268 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/lieferkettengesetz-lksg-sorgfaltspflichten-unternehmen' data-rel='slide-1' class='slide-image' title='The Supply Chain Act (LkSG)'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"343\" src=\"https:\/\/media.robin-data.io\/2022\/05\/23150314\/Drittlaender-495x343.jpg\" class=\"wp-image-14058 avia-img-lazy-loading-not-14058 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: The Supply Chain Act (LkSG)\"><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/lieferkettengesetz-lksg-sorgfaltspflichten-unternehmen' title='The Supply Chain Act (LkSG)'>The Supply Chain Act (LkSG)<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.robin-data.io\/en\/category\/data-protection-and-data-security-academy\/wiki\" rel=\"tag\">Wiki<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Das Lieferkettengesetz (LkSG) trat am 01.01.2023 in Kraft. Erfahren Sie im Beitrag die aktuellen Regelungen und Pflichten f\u00fcr Unternehmen.<div class=\"read-more-link\"><a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/lieferkettengesetz-lksg-sorgfaltspflichten-unternehmen\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-01-02T17:16:21+01:00\" >2 January 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/lieferkettengesetz-lksg-sorgfaltspflichten-unternehmen#comments'>1 Comment<\/a><\/div><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/05\/23150314\/Drittlaender.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>343<\/span>\n\t\t\t\t\t\t<span itemprop='width'>685<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Nadine Porrmann<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/07\/05140916\/Robin-Data_ComplianceOS_white_logo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nadine Porrmann<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2019-08-23T15:14:48+02:00\" >2023-01-02 17:16:21<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-24 13:40:35<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The Supply Chain Act (LkSG)<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-15168 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/what-to-do-it-security-incident' data-rel='slide-1' class='slide-image' title='What to do in the event of an IT security incident?'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"343\" src=\"https:\/\/media.robin-data.io\/2022\/12\/07140455\/IT-Sicherheitsvorfall-495x343.png\" class=\"wp-image-15255 avia-img-lazy-loading-not-15255 attachment-portfolio size-portfolio wp-post-image\" alt=\"IT security incident\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: What to do in the event of an IT security incident?\"><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/what-to-do-it-security-incident' title='What to do in the event of an IT security incident?'>What to do in the event of an IT security incident?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.robin-data.io\/en\/category\/data-protection-and-data-security-academy\/wiki\" rel=\"tag\">Wiki<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Das Wichtigste zum IT-Sicherheitsvorfall. Erfahren Sie im Beitrag praktische Tipps zur Erkennung und Behandlung von IT-Notf\u00e4llen.<div class=\"read-more-link\"><a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/what-to-do-it-security-incident\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2022-12-07T13:52:45+01:00\" >7 December 2022<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/what-to-do-it-security-incident#respond'>0 Comments<\/a><\/div><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/12\/07140455\/IT-Sicherheitsvorfall.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>343<\/span>\n\t\t\t\t\t\t<span itemprop='width'>685<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Caroline Schwabe<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/07\/05140916\/Robin-Data_ComplianceOS_white_logo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Caroline Schwabe<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2019-08-23T15:14:48+02:00\" >2022-12-07 13:52:45<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-24 13:40:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>What to do in the event of an IT security incident?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-11537 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/german-telecommunication-and-telemedia-privacy-law' data-rel='slide-1' class='slide-image' title='What is the TTDSG or TDDDG?'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"343\" src=\"https:\/\/media.robin-data.io\/2022\/05\/23150307\/Betroffenenrechte-495x343.jpg\" class=\"wp-image-14053 avia-img-lazy-loading-not-14053 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: What is the TTDSG or TDDDG?\"><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/german-telecommunication-and-telemedia-privacy-law' title='What is the TTDSG or TDDDG?'>What is the TTDSG or TDDDG?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.robin-data.io\/en\/category\/data-protection-and-data-security-academy\/wiki\" rel=\"tag\">Wiki<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >The TTDSG became the Telecommunications Digital Services Data Protection Act (TDDDG) on 13 May 2024 as a result of the harmonisation with the EU Directive.<div class=\"read-more-link\"><a href=\"https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/german-telecommunication-and-telemedia-privacy-law\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-08-02T13:46:38+02:00\" >2 August 2021<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.robin-data.io\/en\/data-protection-and-data-security-academy\/wiki\/german-telecommunication-and-telemedia-privacy-law#respond'>0 Comments<\/a><\/div><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/05\/23150307\/Betroffenenrechte.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>343<\/span>\n\t\t\t\t\t\t<span itemprop='width'>685<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Caroline Schwabe<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/media.robin-data.io\/2022\/07\/05140916\/Robin-Data_ComplianceOS_white_logo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Caroline Schwabe<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2019-08-23T15:14:48+02:00\" >2021-08-02 13:46:38<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-24 13:40:19<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>What is the TTDSG or TDDDG?<\/span><\/span><\/span><\/article><\/div><\/div><\/div><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Datenschutz und Marketing, Marketing lebt von Daten und wird immer personalisierter, dazu werden auch zunehmend personenbezogene Daten verarbeitet. Zudem gibt es neue Gerichtsurteile, welche Marketing-Aktivit\u00e4ten direkt betreffen, wir geben einen \u00dcberblick \u00fcber Datenschutz-Ma\u00dfnahmen f\u00fcr die wichtigsten Marketing-Bereiche.<\/p>","protected":false},"author":9,"featured_media":14065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[121],"class_list":["post-1755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiki","tag-spezielle-themen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Datenschutz im Marketing | Datenschutz einfach gemacht<\/title>\n<meta name=\"description\" content=\"Marketing-Unternehmen m\u00fcssen kl\u00e4ren, wie sie mit Dienstleistern beim Einsatz von Cookies zusammenarbeiten, um DSGVO-konform 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